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Winrock believes in the power of great ideas — and the social entrepreneurs who make them a reality. We help small farmers, technology innovators and others share knowledge, establish standards, form networks, find funding and connect with strategic partners.

P4P Water Quality

Pay for performance (or P4P) isn’t just a way to incentivize sales professionals. Winrock has spearheaded approaches that financially reward farmers for reducing the amount of phosphorous that makes its way into rivers and lakes. Though phosphorous in fertilizer and manure helps crops grow, its runoff from fields also creates harmful dead zones and causes algae blooms in waterways. P4P lets farmers decide the best ways to limit water pollution.

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