Assignment Number: SEN263
Volunteers Requested: 1
International requests the support of a Farmer-to-Farmer volunteer for a
In addition, volunteer should highlight how good labeling can help attract customers and build customer confidence to increase sales with a discussion of the process of obtaining barcodes that will enable them to sell in bigger markets. The volunteer will also train the participants in marketing principles, market research techniques and the importance of providing good quality products to be competitive at markets. These three components, packaging, labeling and marketing techniques, will be of great help to introduce products and find a larger and more diversified customer base.
Products’ packaging and labeling have made progress in recent years. However, there are some constraints including high costs given that often the material is imported, so it is expensive. Only one company manages the market, so to buy one would need large quantities; what makes it difficult for small enterprises and/or women groups.
The volunteer should have the following qualifications and background:
***As part of the Farmer-to-Farmer Consortium, this assignment is made possible through USAID funding. In accordance to USAID guidelines, any candidates submitted for consideration under this project must have a valid US passport or Green Card.***