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farmers selling vegetables

It’s a deceptively simple formula: Businesses succeed when they give customers what they want. But identifying and accessing the most promising and profitable markets can be a complex and time-consuming task. Winrock helps farmers and entrepreneurs to develop the right products and deliver them to markets that demand them.

Farm

In Mississippi, Healthier Living with Local Food

Project Title: Capacity for Food Chains in Mississippi

The need for affordable and healthy food is especially acute in Mississippi, a state that routinely leads the nation in obesity and poverty rates. The Wallace Center at Winrock International collaborates with communities, farmers, wholesale distributors and others to build local food value chains that will make healthy and fresh food readily available in the state’s schools, hospitals and stores.

Starting a Movement: Building a Maryland Food Hub Network

Project Title: Building a Maryland Food Hub Network

American consumers increasingly recognize that locally grown food is not only fresh and delicious, but also provides communities important environmental and economic benefits. The Wallace Center at Winrock International is collaborating with farmers, wholesalers, distributors and other partners in Maryland to meet the state’s burgeoning demand for local food through food hubs. By delivering collective marketing, packaging, product aggregation and other activities, food hubs improve the financial viability of producers and increase the availability of nutritious food.

Spreading the Good Food News

Project Title: Building Capacity for Regional Food Systems

Increasing awareness that local food is nutritious and good for both the environment and the economy has propelled the growth of regional food economies. In order to encourage more investment in regional food systems and sustainable agriculture, it’s important to showcase the benefits to local economies and communities. This program seeks to build awareness by assisting The Wallace Center at Winrock International in expanding the reach of its National Good Food Network by developing a regional food economies working group and fellows program, and by supporting a national communications strategy that underscores the economic benefits of fostering local food systems.