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farmers selling vegetables

It’s a deceptively simple formula: Businesses succeed when they give customers what they want. But identifying and accessing the most promising and profitable markets can be a complex and time-consuming task. Winrock helps farmers and entrepreneurs to develop the right products and deliver them to markets that demand them.

Fishing for Success in Bangladesh

Project Title: USDA Food for Progress (SAFETI)

Bangladesh’s aquaculture industry is growing, but its small-scale shrimp and prawn producers still need help. They lack the resources and the knowledge of international standards to run farms and hatcheries to their full potential. By providing farmers with technical training and access to financial services — and by building the capacity of the trade associations and government agencies they work with — this project aims to boost livelihoods, increase productivity in the shrimp and prawn industries, and improve food quality and safety in Bangladesh.

Farm

In Mississippi, Healthier Living with Local Food

Project Title: Capacity for Food Chains in Mississippi

The need for affordable and healthy food is especially acute in Mississippi, a state that routinely leads the nation in obesity and poverty rates. The Wallace Center at Winrock International collaborates with communities, farmers, wholesale distributors and others to build local food value chains that will make healthy and fresh food readily available in the state’s schools, hospitals and stores.

Vegetables on display in grocery store

The Wallace Center: Taking the Local Food Movement Mainstream

Project Title: General Support Donation

The Wallace Center at Winrock International advances regional and collaborative efforts to make healthy local food available to larger numbers of consumers. Why? Expanding the availability of local food benefits producers, local economies and the environment. This donation will help fund the Wallace Center’s general project work in a number of areas, including efforts to build capacity, improve food safety practices and collaboration and test new sales and distribution models.

Starting a Movement: Building a Maryland Food Hub Network

Project Title: Building a Maryland Food Hub Network

American consumers increasingly recognize that locally grown food is not only fresh and delicious, but also provides communities important environmental and economic benefits. The Wallace Center at Winrock International is collaborating with farmers, wholesalers, distributors and other partners in Maryland to meet the state’s burgeoning demand for local food through food hubs. By delivering collective marketing, packaging, product aggregation and other activities, food hubs improve the financial viability of producers and increase the availability of nutritious food.

The Power of a Story: Getting the Word Out About the Local Food Movement

Project Title: Good Food Economies

Growing awareness that how we feed ourselves impacts the environment, the economy and human health has spurred a burgeoning local and regional food movement. Most media coverage so far has focused on the benefits to consumers. But in order to grow the movement and encourage more investment in sustainable agriculture, it’s important to showcase the benefits to local economies and communities. The Wallace Center at Winrock International works with organizations across the country to develop communications strategies that build the case for strong local and regional food systems.

Spreading the Good Food News

Project Title: Building Capacity for Regional Food Systems

Increasing awareness that local food is nutritious and good for both the environment and the economy has propelled the growth of regional food economies. In order to encourage more investment in regional food systems and sustainable agriculture, it’s important to showcase the benefits to local economies and communities. This program seeks to build awareness by assisting The Wallace Center at Winrock International in expanding the reach of its National Good Food Network by developing a regional food economies working group and fellows program, and by supporting a national communications strategy that underscores the economic benefits of fostering local food systems.